Morph News
How augmented reality can improve shopping
April 18, 2018

Retail is struggling. Macy's, Abercrombie & Fitch, The Limited and American Apparel are just a few retailers that have been closing stores recently. One reason is that shopping online is simpler. So, companies are turning to technology to make shopping better and more futuristic. Two companies, Bold Metrics Inc. and Morph 3D recently partnered up to use new virtual and augmented reality technology combined with a virtual map of your body to let you try on clothes in the digital world, in stores or at home. Host Molly Wood spoke to Bold Metrics Chief Operating Officer Morgan Linton. Below is an edited version of their conversation.

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